Build a Top Performing Content Plan in 10 Steps

Ready to sprinkle your brand magic on the world with a content plan that's sweeter than honey? Hold onto your fascinators, because we're about to embark on a delightful adventure!

Step 1: Dream Big, Darling!

First things first, let's get crystal clear on your content goals. Is it about igniting brand awareness or attracting clients who are the perfect fit for your sunshine-filled business? Maybe you want to transform your audience into your biggest cheerleaders, raving about you from every rooftop! Whatever it is, make sure those goals are SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound). Remember, vague wishes won't make your marketing dreams come true!

Step 2: Know Your Ideal Clients Inside and Out!

Who are the lucky ducks you're creating magnificent content for? Let's get to know them like family! Think demographics, preferences, the challenges they face every day, and their deepest desires. The more you understand them, the better you can craft content that speaks directly to their hearts (and helps them achieve their business goals!).

Step 3: Content Audit: A Sparkling Gem Hunt!

It might not sound glamorous, but a content audit is a treasure chest full of valuable gems. Let's dive deep into your existing content. What's captivating your audience? What's gathering dust in the corner? Use metrics like engagement, traffic, and conversions to identify the gems and… well, let's politely say goodbye to the duds.

Step 4: A Content Buffet Fit for Royalty!

Based on your goals and audience, it's time to create a content buffet that will tantalize their taste buds! Blogs, videos, infographics, podcasts – the world of content is your oyster (or perhaps a dazzling array of cupcakes)! Variety keeps things exciting and leaves your audience coming back for more.

Step 5: Conquer the Content Calendar – Your Content Kingdom Awaits!

Channel your inner queen bee and create a content calendar that's as organized as it is beautiful. Plan, schedule, and conquer deadlines like a boss! Include everything from the topic and content type to deadlines and publishing dates. This is your roadmap to content domination!

Step 6: Quality is Key, My Darlings!

Forget churning out plain Jane content. High-quality, well-researched, and truly valuable content is what will make your audience swoon. Let your expertise shine through, and create content that solves their problems and empowers them to achieve their goals.

Step 7: SEO – Your Magic Wand for Search Engine Stardom!

Search Engine Optimization (SEO) might sound a little technical, but trust me, it's like having a magic wand for your content! Master keywords, meta descriptions, and mobile-friendly formatting to climb the search engine ranks and attract a flood of organic traffic.

Step 8: Spread the Word – Your Content Deserves a Fanfare!

You've created content that's pure sunshine, and now it's time to share it with the world! Share your brilliance on social media, include it in captivating email newsletters, and collaborate with influencers to spread the word. Paid promotions can also be a fantastic way to amplify your reach.

Step 9: Metrics – Your Crystal Ball for Content Success!

Dive into the data and watch your content magic come alive! Use analytics tools to track things like page views, time on page, social shares, and conversion rates. These metrics are your crystal ball, revealing what's working wonders and where you can make strategic tweaks.

Step 10: Refine and Reign – Your Content Kingdom Awaits!

Based on your data insights, it's time to make data-driven adjustments and keep your content strategy ever-evolving. Remember, content marketing is a journey, not a destination. By consistently refining your strategy, you'll ensure your content stays fresh, relevant, and continues to captivate your audience!

Feeling Like Your Content Calendar Needs a Sugar Rush? Let's Reignite the Fun, Darling!

That's where your friendly business coach (aka your cheerleader in chief!) comes in!

have you heard the whispers about my Reignite program?  It's like a magic potion for your content marketing!

Ready to sprinkle some magic on your brand and make your content sing? Let's chat! Just click here to schedule a free consultation and see how I can help you reignite your content strategy and become the queen bee of your market!

P.S. Spots for Reignite are limited, so don't miss out on this golden opportunity!

With a sprinkle of love and support

Rebecca Korn CEO, Rise Reign Rule